The creative brief was to build and deliver a sales email, geared towards parents of young children.
The email would highlight Johnson & Johnson’s new Baby Conditioner – a high quality product that keeps kids’ hair soft and their scalps moisturised.
The email’s focus was to grab the attention of the reader and specifically highlight the offer available at the outset to drive higher open rates.
The email builds the story and emphasises the key benefits ahead of prompting the reader to click through to visit the Johnson’s Baby website to learn more about the product and download the coupon to purchase it.
The tone is friendly, sincere, knowledgeable and helpful.