Portfolio

TripActions

Blog Posts, Guides

TripActions

TripActions is a SaaS business travel and expense platform for enterprise.

Background & Problem

TripActions was looking to leverage its relatively new product, TripActions Liquid, to C-Suite executives and financial professionals. They needed someone with a background in finance and experience dealing with CEOs and CFOs to help them market the product through conversion-enhancing copy, initially via blog posts and guides.

Solution

The focus was to produce SEO enhanced articles specifically geared to CFOs and finance teams, with the goal being to build awareness and leads for the TripActions Liquid brand.

You can check out the first few posts here:

Here’s How CFOs Can Use Spend Data To Optimize Cash Flow

How Real-Time Spend Visibility Improves Efficiency and Decision Making for Finance Teams

What the Consumerization of B2B Payments Means for Your Spend Management Solution

Message

We continue to work with TripActions, producing high quality copy.

What they said

“We needed a copywriter to resonate with a specific niche of our client base. Dan clearly researched and analyzed our technology and the value we provide, which resulted in a brilliant finished product that effectively spoke to our audience.

He’s a sharp and versatile writer with a great attitude, who also provided feedback and advice that helped with our process. Dan’s a pleasure to work with and I couldn’t recommend him more!”

Samantha Shankman, Senior Content Marketing Manager

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