Starting out isn't easy - so you'll get a reality check to see if you're up to the task. I've given you the full lo-down on what you need to consider and all the upsides and the challenges. You'll also get a stronger grasp of how you should be thinking about your new venture, increased clarity on your purpose and how to understand your why.

Do you really know who your customer is? No, really? Have you taken time to do the research, drill down and figure out exactly who you're selling to? I'll take you through the 4 key steps that will unlock your understanding of who your true customer is - crucial to attracting and building an audience filled with your dream customers.

You'll also find worksheets and a clear check-list of everything you’ll need to launch your business. And if all that wasn't enough, there's also a FULL BONUS resources section that will keep you up to date with recent trends and next steps to get your biz moving.