about me

Well, not really.

I couldn't have an entire page just for me, could I?

you're first

It's mainly about you

As soon as you sign up, you become a priority in my life.

We build a relationship and I give you great copy that gets eye-balls glued to your product.

And when the till starts ringing, you'll begin to fully understand how copy can be your personal key that unlocks the future success of your business.

You see, words are powerful. Formed correctly, with the right emphasis, personality and tone for your specific brand, it can be the competitive advantage you crave that makes you stand out from the competition.

My focus is to provide you with that extra edge.
To build your brand, inspire your readers and take you forward.

And at the same time, help rid the internet of mediocre, lacklustre copy.

Because, you wouldn't settle for same-old, same-old, right?
Me neither.


“We needed a copywriter to help us engage our target audience. I reached out to Dan for support and was very impressed with the level of deep research he has done to understand our niche offering (Shariah-compliant investment products) and his compelling writing skills.

Dan has delivered on high value assets such as tone of voice document which is our reference point even for social media content, newsletters which are the hero documents for our website’s knowledge centre, and interesting email marketing content which spoke to our audience.  

We highly recommend working with Dan! He has a great attitude, always ready to support and is very responsive.”

Luma Itani
Marketing & Community Lead, Mnaara
Samantha Shankman TripActions
Financial copywriter sitting at desk with laptop

my turn

Hi there! I'm Dan

I’m a marketing copywriter with nearly 25 years of relevant experience.

> I worked directly in financial markets as an investment analyst for 15 years
> I ran my own fintech for 5 years
> I’ve been writing content and copy for over 20 years
> I’m a Chartered Fellow of the CISI

That background has resulted in me understanding the difference between average copy and great, converting copy. And it is this:

In-depth research and analysis.

It’s crucial for success. It’s the reason why I’ve been able to:

> Generate a 62% average email funnel open rate for an investment fund platform
> Double the expected downloads of an eBook for a financial client
> Create a 58% average open rate on emails for a large insurance business
> See 40% of downloads turn into solid leads from 1 eBook for a RegTech client

I’ve worked with everyone from wealth management companies and RegTech compliance specialists to high-growth fintechs using AI and machine learning to combat card fraud.

With 100+ projects under my belt for dozens of clients, I’ve got a lot of real-world, strategic and business copy expertise.

And the result...

... is someone who is able to provide you with highly focused, distinct copy with the right tone of voice for you and your industry.

It doesn't matter if you're a startup or a sprawling enterprise, I’ll get your readers to connect with you and your brand.
And given my background, the likelihood is that I’ve analysed your industry before.
This means I can uniquely get to grips with your business, your competitors and industry faster than others.

Killer Copy. Customer focused. Conversion driven.

This gets you lots
more sales.