about me

Well, not really.

I couldn't have an entire page just for me, could I?

you're first

It's mainly about you

As soon as you sign up, you become a priority in my life.

We build a relationship and I give you great copy that gets eye-balls glued to your product.

You see, words are powerful. They can entice, excite and enlighten all at the same time.

The difference between mediocre copy and great copy is like the difference between a filter coffee and a venti salted caramel mocha frappuccino with four pumps of caramel sauce and three pumps of mocha, double blended with extra whipped cream and toffee nut syrup. And chocolate flakes.  

Would you accept mediocrity for your business?

Neither would I. I don’t do average. I strive for excellence and don’t stop until I achieve it.

my turn

A quick bio

I could write the usual blurb right here all about my background, education and work experience … yadda yadda yadda.

Will that get you to hire me? Will that help?

You said ‘maybe a bit’, didn’t you?

Okay, well then here’s a few bullets that could be of interest:

Worked in wealth management and banking for 20 years as a financial analyst (attention to detail is in my genes).

Written countless informational and sales driven documents and copy about companies and industries in sectors such as: retail, finance, technology, telecommunications, media, real estate, construction, metals, mining, commodities, energy and more...

Had articles published in business magazines and been quoted everywhere from The Wall Street Journal to The Daily Telegraph.

Married, with three gorgeous little girls.

A stickler for grammar, a lover of lists and an Excel whiz.

Obsessive about doing the right thing and doing it well.

And the result...

... is someone who is able to provide you with highly focused, distinct copy with the right tone of voice for you and your industry.

It doesn't matter if you're a startup or a sprawling enterprise, I’ll get your readers to connect with you and your brand.
And given my background, the likelihood is that I’ve analysed your industry before.
This means I can uniquely get to grips with your business, your competitors and industry faster than others.

Killer Copy. Customer focused. Conversion driven.

This gets you lots
more sales.