services
vip weekcopy & contentAlpha Marketing Strategy
AboutportfolioRESULTSCLIENT LOGIN
NEWSLETTERlet's talk
NEWSLETTERlet's talk
services
vip weekcopy & contentAlpha Marketing Strategy
AboutportfolioRESULTSCLIENT LOGIN
NEWSLETTERlet's talk
NEWSLETTERlet's talk

fintech decoded

for people who write, sell and lead in finance

NEver miss another issue - sign me up!
Marketer

Why ‘new angle’ doesn’t mean better results

If every campaign feels familiar, it’s often not because finance lacks originality, it’s because the bias against creativity is quietly at work.

READ MORE
Marketer
Stop losing them halfway
Content at one stage affects the rest. Neglecting full-funnel balance will bleed your conversions.
Leader
Who's killing your best ideas?
Authority bias may be killing your marketing creativity. Here’s how to stop it.
Marketer
Data is not insight
Numbers are everywhere in finance but alone they don’t tell you why your marketing works, or why it doesn’t.
Marketer
Why great content still fails
Why your content isn’t converting has less to do with your words and more to do with how safe your audience feels reading them.
Marketer
The emotion of money
Financial decisions may look rational. But at their core, they’re powered by emotion and most campaigns forget that.
Founder
The myth of differentiation
In finance, being different is easy. But being different in a way that matters is rare.
Marketer
Creativity in a cage
Too often, financial creativity is held back by layers of caution, committees and caveats. So how do you find your creative edge?
Marketer
Simple, smart, not stupid
Why do so many businesses mistake complexity for credibility? The truth is, if someone doesn't understand it, they don't trust it.
Marketer
How fintechs sound like themselves
Tone of voice is too often seen as a superficial “comms” thing. When really, it’s a strategic asset.
Copywriter
Death by jargon
Modern jargon isn’t always complex. It’s familiar. It sounds sensible, safe… and dead boring.
Marketer
Why your funnel fails (and how to fix it)
Not enough urgency, little social proof, weak calls to action... they're all important for funnels to work well. But they're not the REAL reasons why they fail.
Founder
The paradox of risk
Stakeholders don’t say no because they hate ideas. They say no because they fear loss more than they desire gain.
Leader
The finance insider trap
Marketing to people in finance is tough because, sadly, perception often matters more than credentials.

Skip the endless drafts.
Get quality, strategic copy,
ready in days.

Isn't it time you stopped circling ideas and started getting results?
See your plans come to life and delivered to you in one week.
I need the vip week

Menu

HomeAboutCopy & Content Alpha Marketing StrategyVIP WeekPortfolioNewsletterContact

Legal

Terms & ConditionsDisclaimerPrivacy Policy
© Copyright 2026 - Copy By Dan