Most projects get delayed because no one takes full ownership.
Financial marketing rarely moves at the pace you want it to.
Approvals drag. Compliance takes time. Internal teams are overloaded.
Then suddenly everything’s approved and you’ve got days to turn around something exceptional.
That's where the VIP week comes in.
Seven days of full focus on your business.
Strategy, messaging and copy written, refined and delivered.
No waiting weeks. No chasing updates.
Just clear, strategic copy that moves fast and hits the mark.
VIP Week is built for busy founders, marketing leads and comms teams in finance who can’t afford slow progress, endless revisions or copy that consistently falls short.
If any of this sounds familiar, you’ll benefit most.
You’ve got a deadline that won’t move, but your copy isn’t ready
You’re tired of explaining financial basics to writers who don’t 'get it'
You need someone who can shape strategy, not just write words
Your brand voice is slipping across channels and needs pulling back together
You don't want to sacrifice momentum for measurable progress
If you're shouting "YES!" at the screen, you could be the perfect candidate for VIP Week.
Your VIP week is built around the one thing that will move your business forward right now.
Here's what we can use the week for:
Website copy (3-5 pages)
Email sequences (8-10 emails)
Series of articles (2-3 pieces)
6-weeks of LinkedIn social media posts (company and personal)
Campaign assets e.g. landing page, brochure or eBook
Get assets ready to publish, not a half-finished draft that needs another round of thinking.
By the end of your VIP week, you won't just have "some copy done". You'll have a set of assets and strategic foundations built properly and ready to perform immediately.
Clear, compelling messaging that finally says what you’ve been trying to articulate for months.
High-quality copy crafted with deep financial understanding, not guesswork.
Refined, valuable assets that position you where you belong — not where you’ve settled.
Consistent tone-of-voice foundations you can reuse across all your comms.
A complete set of ready-to-use assets that start working for you the moment the week ends.
This isn't about ticking tasks of a list. It's about giving your brand the kind of leap forward that usally takes teams months to deliver.
Depending on size, a full website refresh, an article or email series, case studies or campaign-ready assets. We’ll agree the scope before your week begins, so everything is focused, achievable and done to a high standard.
Yes. You can book up to two consecutive VIP Weeks if your project is more extensive. The second week comes with a 5% discount.
If they’re small, related tasks (for example a landing page and follow-up emails), we can absolutely combine them. But if the projects are larger or unrelated — say, a brand messaging overhaul and a full white paper — we’ll need to focus on one core objective to maintain quality.
You’ll need to be reachable, just in case I need you to answer a quick question or approve something. The faster you respond, the more efficiently we move. Everything else is handled by me.
Before we start, I’ll review your existing materials, brand voice and audience. I’ve written financial copy for over 25 years — from investment managers to fintech start-ups — so I understand the balance between credibility, compliance and connection. I'll ensure your tone is right, as well as refined.
You’ll get one round of refinements included, plus support to answer any quick follow-up questions the following week. If you’d like me to take on additional work, we can extend into a second VIP Week or set up a retainer.
Yes. I’ve written extensively for regulated sectors, from banking and asset managers to regtechs and investment platforms. I know how to stay within compliance frameworks while keeping the message clear and engaging. If your project involves significant research into new heavy regulation, we can discuss whether this will affect the timeline.
You’ll receive a short prep guide to help you gather what I need, such as brand guidelines, key messages, previous campaigns and audience data. The clearer the brief, the faster the results.
Yes. Many clients use the VIP Week to kick-start a broader content or messaging strategy. Once your week is complete, we can continue with a monthly retainer or project-based arrangement.
