Mnaara needed multiple assets to help them raise awareness of their brand, build an active client base and attract new customers to their platform.
Following a review of this new business, we developed a TOV document that now is a reference point for the entire business. We started by building their email list with emails targeted to their specific audience. As their email list has grown, we have added a monthly newsletter, highlighting market movements, team experiences and topical issues within the financial and fintech industry. The newsletter actively guides the reader to their new website, which also houses the monthly articles I have written for Mnaara. The articles are also showcased through LinkedIn social media campaigns.
“We needed a copywriter to help us engage our target audience. I reached out to Dan for support and was very impressed with the level of deep research he has done to understand our niche offering (Shariah-compliant investment products) and his compelling writing skills.
Dan has delivered on high value assets such as tone of voice document which is our reference point even for social media content, newsletters which are the hero documents for our website’s knowledge centre, and interesting email marketing content which spoke to our audience. We highly recommend working with Dan! He has a great attitude, always ready to support and is very responsive.”
Marketing & Community Lead