With rising competition on a global scale, for all of us, and time scarce consumers, nailing your USP (Unique Selling Proposition) is imperative. It will help you deliver a more focused and coherent marketing strategy and messaging platform for yourself and your business.
You're going to make mistakes in business. It's a given. But it's always best to make as few as possible. The best way to do that is by learning from other peoples mistakes and avoiding them in the first place.
It sounds great in your head, doesn’t it? And you know all about your product and your business, so that means you should be the best person to write about it. But somehow, when you write it down or type it out, it just doesn’t sound quite right. Here are a few secrets that will help you erase your iffy copy.
Who cares if your website was last updated in 2010, when Apple released its first iPad and ‘Angry Birds’ was the most downloaded app of the year (crazy, right?!). Well, your customers do and they matter.