Blog Posts, eBook


BIMobject a global marketplace for the construction industry. It provides design inspiration and digital product information to architects and engineers, as well as giving manufacturers a better way to expand their reach..

Background & Problem

BIMobject were looking for a B2B SaaS copywriter with the ability to understand and research complex topics and relay them to an audience in a much more simple and direct way. The focus was to boost the content calendar and increase the company's exposure to the various players who would be interested in Building Information Modelling (BIM), such as architects, engineers, construction consultants and especially manufacturers.


I started by producing some blog posts, but this developed into an edit and rewrite of two comprehensive eBooks, directed at manufacturers. The focus was to introduce BIM to manufacturers, highlight its value and the importance of BIM and BIMobject as well as provide a comprehensive but easily understandable document around all the key industry players.

Links to blogs and eBooks:

The statistics proving BIM means business

6 Critical steps in the specification journey

Building collaboration through construction phases (eBook - see images below)

Who are the key players in BIM projects? (eBook - see images below)


What they said

"We wanted to scale up our content production but needed a helping hand. When we got Dan on board, he got to know our company, tone of voice and the inner workings of our industry - fast. Construction Tech is not for the weak-hearted or dull-minded. But that doesn't discourage Dan. He "simply" gobbles up heaps of complex technical information, transforms it into value-driven copy and delivers promptly.
From my experience, freelancers tend to play it safe by writing business-neutral content fit for robots. Dan's work doesn't blend into the mediocre crowd. He delivers targeted and informative content with a dash of humour that makes sure that people don't snore their way through your website. And he doesn't deliver and disappear. He always follows up to ensure that you're satisfied with his work.
Thinking about bringing Dan onto your team? Go for it. You won’t regret it.”

Sarah Chase, Content Marketer


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