Binding Partnerships, led by James Binding, is a successful and growing recruitment firm, based in Dubai. James approached us to revamp his website and write a corporate brochure. But with so many financial recruitment firms saying the same things and producing the same content, standing out from the crowd was proving tough. How to convey a professional but differentiated message, to the right people in such an industry?
Our initial calls highlighted that while the website and brochure were key, we would need to set about building a full strategy that would re-energise awareness of the brand and boost leads and conversions.
The website was fully re-written, in a strong, direct, professional but somewhat quirky voice. The result sets the company apart from its peers and engages with an interested audience. The brochure was also fully re-written and redesigned by us, which has already resulted in several positive responses.
A selection of website and brochure pages are shown below.
We're continuing to work with James to build and implement a marketing strategy that gets Binding Partnerships more leads and conversions.