For the past six years, financial and fintech brands have trusted me to find their edge, not by shouting louder but by cutting through the noise. My work doesn’t rely on gimmicks or corporate jargon. It’s built on sharp thinking, insider understanding and words that make people stop, reflect and act. From asset managers to payment platforms, my copy gets attention, not eye-rolls. The result’s the same: clarity that drives conversions.
Financial marketing is full of smart people saying smart things.
Yet somehow, the copy all seems to drown into a mass of corporate grey.
Every website sounds “trusted.” Every fintech calls itself “innovative.” Every report promises “insight.”
It’s not that these brands don’t have something worth saying, it’s that their message gets buried under safe words and tired templates. I’ve spent years rewriting that story. Because when your audience is intelligent, busy and already sceptical, you can’t afford to sound like everyone else.
They write for regulators, not readers
They confuse information with persuasion
They focus on themselves, not their audience
They use jargon as if it means something
They post content and ignore the message
I build strategy before I write a single line
I write to earn trust, not just fill pages
I turn product detail into emotional clarity
I make expertise sound easy, not heavy
I make complex copy sound human
60-minute strategy call
Tailored questionnaire and follow-up
Topic, industry and market research and analysis
Interviews with subject matter experts
Keyword and SEO research and guidance
Two rounds of revisions
Structured outlines and properly built written assets
Access to the Copy by Dan online client portal
