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Your inspiration fix

Why your funnel fails (and how to fix it)

Not enough urgency, little social proof, weak calls to action... they're all important for funnels to work well. But they're not the REAL reasons why they fail.

The paradox of risk

Stakeholders don’t say no because they hate ideas. They say no because they fear loss more than they desire gain.

The finance insider trap

Marketing to people in finance is tough because, sadly, perception often matters more than credentials.

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