Not enough urgency, little social proof, weak calls to action... they're all important for funnels to work well. But they're not the REAL reasons why they fail.
Tone of voice is too often seen as a superficial “comms” thing. When really, it’s a strategic asset.
Why do so many businesses mistake complexity for credibility? The truth is, if someone doesn't understand it, they don't trust it.
Too often, financial creativity is held back by layers of caution, committees and caveats. So how do you find your creative edge?
